My Business Advisor Said My Biggest Weakness As A Solopreneur Was Procrastination.
While I typically write about an active lifestyle for mental health, I am also an entrepreneur.
I want to inspire those on their mental health journey to show them that even people who deal with depression can make their dreams a reality.
Before COVID-19 hit, I decided to develop a brand that’s focused on helping people exercise their way out of depression.
It’s been a long process, but I’ve been able to meet some great people.
I even was able to pitch with investors and was able to have one of them advise me.
Every month, I sit down with a few other entrepreneurs to sit down with our advisor to talk business.
So this week, my advisor caught me on something that I didn’t really realize I was doing: procrastination.
The Procrastination
I was telling him about my focus on advertising through Facebook to drive traffic to my email list, but was spending money and not getting anything in return.
While this is an easy fix, the problem came when I was relying on this too much.
I wasn’t focusing on providing value outside of the advertisements: with my email list, our posts on here, and our YouTube videos.
This made me wait for results, instead of doing anything.
This is an entrepreneurial “no-no”.
“When starting a brand, you need to prioritize BOTH scaleable AND unscaleable activities.” my advisor said.
“You need to focus on responding to every review, giving every review a shout-out, thanking people for following your brand’s social media page, and giving the best service via email” he added.
“THIS will build your raving fan base of people, and investors want to see a raving fan base.”
The reason why my advisor focuses on this is that we follow a method where the entrepreneur will cast the vision of where the brand is going, then the entrepreneur hires others to fulfill this vision (CEOs, Marketers, etc).
This means the business can operate without us.
This fan base will purchase your consumable products or online services regularly or monthly.
Just a few hundred of these can be a multi-million dollar brand.
This could potentially put your brand valuation in the 8-figures, making it desirable for investors to put their money into.
With my vision, I want investors on my team because those with money can eventually bring this brand to millions of people who are in desperate need of help.
This will allow me to focus on hiring the best marketers, the best employees, and the best creatives for this task who clearly understand our mission and how to make this vision a reality.
And it all starts with the unscalable at first.
I’m a solopreneur at this moment in time, so every message, every DM, and every “thank you” matters.
In writing this, I remind myself not to procrastinate.
Not to think in systems.
But to emotionally care for each and every person the best I possibly can.
This will be fairly difficult for my brain to focus on after getting to know hundreds of people.
But I NEED to do this to help all of them.
With that being said, I wanted to thank you all for reading, and I hope to write more about my journey in building a business.
Until next time!
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